Concept
The brand Bridge and Blend was born under the philosophy "A Scent World, that creates A Better Society". The founder of the operating company Project Felicia envisions a better world by connecting diverse cultures through scent and creating new value "innovation".
Bridge and Blend's first in-house product is Six in Sense, an incense collection inspired by 1000-year-old Japanese blends. The project aims to revive a 1000-year-old incense preparation, perhaps the oldest recipe recorded in history. It was funded and launched through crowdfunding KICKSTARTER.
It is truly a re-discovery of the SCENT of JAPAN - bridging tradition and modernity by blending 1000 years’ gap -
In 2018 when the founder Hiro returned to Japan after living overseas for 20+ years, a question “what is Japanese scent?” troubled her. A journey in search of the SCENT of JAPAN has begun!
This project idea came when she was re-reading the Tale of Genji, and discovered it is probably the oldest scent formulation in the record. At the time, Hiro couldn’t help but wonder what it smelled like 1000 years ago.
Imagine if you have a time machine… Let's take a “sniff” of Japan 1000 years ago!
Brand Promise
Bridge and Blend" offers a "scent touchpoint" that enriches sensitivity and creativity by connecting diverse cultures, and creating new value "innovation".
Bridge and Blend promises to the realization of "A Scent World, that creates A Better Society.
be 1% better!
Sustainability
We are a proud business member of "1% for the Planet," a global movement inspiring to support environmental solutions through everyday actions.
Hiro Nakayama｜なかやま ひろ
Started her career in the advertising industry in Los Angeles, worked in the marketing and human resources industry in New York, Los Angeles, Paris, and Tokyo, and then as a marketing manager in chemical industry, and Givaudan (Singapore), one of the largest fragrance house. After 20 years of living abroad, in 2017 she relocated to Japan. Currently, in addition to the scent business she has been engaged in since 2008, she is also a full-time employee of a foreign IT company and a facilitator for #IAmRemarkable powered by Google.
As a writer, she has contributed articles to the trade magazine "Perfumer and Flavorist," the newsletter of the Tokyo Chamber of Commerce and Industry, "Beyond Magazine," etc.
Master of Arts from California State University, Los Angeles. Enjoys traveling and scuba diving.
Works
2008: Started supporting niche fragrance brands in marketing, distribution, import/export, and product development
2013: Founded "Project Felicia, LLC" in New York as a platform to explore the true potential of scent.
2014: Started scent experience events
2015: Started Creative Incense Workshops
2017: Worked as a marketing manager at Givaudan (Singapore)
2021: Launched "Bridge and Blend", an incense brand to experience the world of The Tale of Genji
2022: Curated fragrance products for JAPAN HOUSE Los Angeles' concept store WAZA